Sustainability is an imperative factor in our lives that helps us to sustain everything we need for survival. It creates and maintains the conditions under which humans and nature can exist by fulfilling the social and economic. Sustainability ensures that we continue having the basic needs such as water, shelter and other resources to protect human health and our environment. Through sustainability, education will help us lead to a better future.
The sustainability principle of “Systems thinking” is an approach that encourages us to have a perspective of different views. The purpose of this principle is to acquire people to understand their surrounding connections such as the keys factors; environmental, economic, social and political systems. The Sony’s recycling advertisement represents the principle of sustainability – the old memories captured through the electronics of Sony are to remind their audience that they are recycling their old commercials and they are leading a positive example to remind their audience to recycle your old electronics. The Sony’s recycling advertisement connects to this principle as it gives a chance to have a different perspective of recycling.
“Envisioning a better future” refers to education for sustainability by engaging individuals to develop a vision for a sustainable future. The Westpac Sustainable TV ad represents this principle by displaying the importance of sustainability and the problems that we all face in life. The young school boy demonstrates the importance of education by informing his father about the rubbish removal, pollution and saving power with electricity. This TV ad connects to the way we live by making the most of it and the importance of education that prepares us for the challenges we must all face.
3. System’s thinking – http://www.youtube.com/watch?v=nLUxR9eOCV4
4. Envisioning a better future – http://www.youtube.com/watch?v=3CMP7BhLJTM
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